Full Fitness Immersion - A high-intensity multi-studio fitness concept that resonates with mind and body. Exercise is more than just a physical journey, it’s a psychological one too. It’s a philosophy that the UK-based fitness concept, 1Rebel, has used to disrupt the international fitness industry and speak to the heads and hearts of gym-goers seeking physical renewal through deep experiential engagement. Foolscap Studio was engaged by 1Rebel to design its first Australian destination, ‘1R’, located in South Yarra, Melbourne.
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