Airports as Destinations: Branding Cities in East and Southeast Asia
Air travel has opened up multiple avenues for travel experiences. Lately, these transitional spaces have become destinations themselves, with airports like the Hong Kong International Airport and Incheon International Airport commanding over 60 million visitors per year. Airports are often the first and last impression of a city, and designers and city planners are recognizing their role in telling a place's brand story. As hubs of both travel and tourism, these airports aim to blend functionality with cultural engagement, offering passengers a taste of the local flavor before they even leave the terminal.
The Rain Vortex indoor waterfall at Jewel Changi Airport. Image © Freedomz via Shutterstock
Air travel has opened up multiple avenues for travel experiences. Lately, these transitional spaces have become destinations themselves, with airports like the Hong Kong International Airport and Incheon International Airport commanding over 60 million visitors per year. Airports are often the first and last impression of a city, and designers and city planners are recognizing their role in telling a place's brand story. As hubs of both travel and tourism, these airports aim to blend functionality with cultural engagement, offering passengers a taste of the local flavor before they even leave the terminal.
