Alice II Office / noak studio + ACR arquitetos associados

The design concept for the new “Alice Saúde” unit is based on the brand's initial premise: spaces connected with nature and divided into primary pillars of health, such as body, mind, sleep, and food. The challenge, in this case, was to develop the necessary program in a compact and vertical version, very different from the flagship unit. The guideline of the offices, ACR Arquitetos Associados and Noak Studio, hired for the development of the project, was to emphasize the original structure of the building, evidencing the installation of the new infrastructure necessary for the operation of a health space, also in an apparent way. This goes back to another foundation of the startup: transparency. “Casa Alice” is a space without hierarchies, it is democratic and transparent, elaborate and at the same time unpretentious.