Architecture of Shops: 10 Innovative Projects in Brazilian Retail
Several factors influence the architecture of contemporary stores, including the evolution of retail, changes in consumer expectations, and the rise of e-commerce. Creating the physical space of a brand is an opportunity to offer an experience that conveys the values and image that the brand wishes to be associated with.
Misci Store / Babbie Arquitetura e Interiores + Airon Martin. Image: © André Klotz
Several factors influence the architecture of contemporary stores, including the evolution of retail, changes in consumer expectations, and the rise of e-commerce. Creating the physical space of a brand is an opportunity to offer an experience that conveys the values and image that the brand wishes to be associated with.
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