ARC'TERYX Store / STILL YOUNG

ARC'TERYX opened a new store in Beidahu Ski Resort, on a day that the resort embraced its first snowfall of the season. Born in Canada's coastal mountains with a harsh environment, ARC'TERYX is an industry leader in high-performance outdoor apparel and gear. With a restless commitment to precise design and production, the brand has been dedicated to improving outdoor adaptability and encouraging the evolution of exploration for decades. The new store's design is based on the brand's DNA. Breaking away from conventional commercial designs, the design team adopted warm-toned lighting, textures, and diverse spatial languages, focused on users' natural experiences in indoor and outdoor spaces, and meanwhile emphasized functionality and a vibe that fits in with the user community, with a goal to create a "spiritual" destination for snow enthusiasts.