ASKWATCH Store / Kenta Nagai Studio

Interior design for a specialty store that collects rare and luxury watches from around the world.The site is an old tenant building in Shinjuku, Tokyo, where various stores are crowded, and consists of 2 floors: 1st floor: sales floor, 2nd floor: purchase counter. In a compact store with a narrow frontage and an entrance deep from the street, a place suitable for encountering rare products was required. A space finished by black steel with no function was set up at the entrance of the store. This is intended to raise expectations for the interior space and inspired by the approach can be found in Japanese traditional shrine.