Beyond Brightness: The Art of Lighting in 20 South Korean Commercial Spaces

A rising number of studies suggest that well-considered lighting affects and boosts consumer behavior. Add to that the new Instagramability and promotional requirements, and the role of lighting becomes pivotal to achieving a filtered and commercially appealing visual. The latter has encouraged the implementation of new technology lighting panels and fixtures that offer a range of colors and dimmability, modifying the mood and even the overall color palette of a space. The results are some fun, sometimes almost cartoonish, settings that suggest the best backdrops and inviting venues.