Box by Posti – a new concept in the world of self-service stores In May of 2019, Fyra began to search for an answer to the question of what would the perfect self-service store be like. Posti, Finland’s leading postal and logistics company, was behind the commis-sion. In the spring of 2019, consulting company Motley had been given an assignment. Posti wanted the company to design the service concept for a new self-service store. Motley asked Fyra to become a partner in the project. The aim was to create a new self-service store for online shopping cus-tomers. It needed to be something more than just a row of parcel lockers. It was clear from the start that the space in central Helsinki needed to accommodate over 600 par-cel lockers. In addition, there needed to be fitting rooms for the customers to try their purchases on immediately.
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