Can Early-Stage Design Flaws Be Fixed Before They Kill Profits?

Often admired for its simplicity and ability to clearly communicate via scribbles on an espresso martini-stained napkin, the napkin sketch is perhaps one of the most recognized forms of creative leadership in the industry. Not only is it iconic, but this type of early-stage, iterative sketch helps to set project direction in a fast, easy, and effective way. However, the work that follows to translate that sketch into design (and ultimately win work) often robs firms of a profitable early-stage design phase.