CHAHONG Salon / gru.Architects

CHAHONG's brand's philosophy is, "At first, it feels like a natural landscape, but it's a design that hugs the heart comfortably as it keeps thinking about it on the way back," and "It's a comfortable blend of beauty while revealing each and everyone." We designed the space based on the philosophy of the brand. We thought about melting the concept of 'home', a brand concept, into space. I focused more on 'white and natural colors', which can be called brand mood. It was intended to create elements throughout the space that did not decorate with other colors but changed physical properties.