Checking in on Jony Ive’s San Francisco plans post-Apple stardom
But for Mr. Ive, Jackson Square also represents personal reinvention. Few people walk away from their profession’s premier job. Even fewer start over again. A self-professed control freak, Mr. Ive decided that he had fretted enough over the snugness of each iPhone box, the layout of every Apple Watch component and the curve of every iPad corner. He wanted something new.The former Chief Design Officer at Apple, Ive, is fresh off a $100 million-plus real estate buying spree in San Francisco’s Jackson Square, where a large-scale redevelopment is now planned for 2025. Clients of LoveForm are paying up to $200 million for his services, per the Times. Ive formed the company in 2019. Lots of projects are still veiled in secrecy, including the development of an AI-powered computing experience that is "less socially disruptive than the iPhone."
But for Mr. Ive, Jackson Square also represents personal reinvention. Few people walk away from their profession’s premier job. Even fewer start over again. A self-professed control freak, Mr. Ive decided that he had fretted enough over the snugness of each iPhone box, the layout of every Apple Watch component and the curve of every iPad corner. He wanted something new.
The former Chief Design Officer at Apple, Ive, is fresh off a $100 million-plus real estate buying spree in San Francisco’s Jackson Square, where a large-scale redevelopment is now planned for 2025. Clients of LoveForm are paying up to $200 million for his services, per the Times. Ive formed the company in 2019. Lots of projects are still veiled in secrecy, including the development of an AI-powered computing experience that is "less socially disruptive than the iPhone."
