If a restaurant chain ever considers itself an active storyteller in the art and science of serving food-lovers, why stick to one identity? So often do chain restaurants play the safe route by sticking to one branded spatial design that looks the same everywhere. That isn't the case for Chubby Girl's Noodle Bar, whose specialty, Chongqing's local dish “xiaomian”, captures the hearts of many Beijingers. Its latest branch is an iteration of its aspirations as a passionate restaurateur. Though carrying on with crispness and openness, the new store is not a duplicate, and the executives returned to OFFICE AIO again for another complete design. The collaboration does not seek to adapt the previous one to the new venue, but expand on its last concept, to create a sequel. OFFICE AIO remains committed to the multilayered verticality of Chongqing's idiosyncratic cityscape. Albeit, with a new strategy, one that deftly creates an interplay of the cyber age's connectedness and the industrial physicality of the last century.
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