Dickies Flagship Store / oftn studio

Dickies, an iconic American workwear brand, has opened its first flagship store in Korea, located in Seongsu, Seoul. This project was launched by Musinsa, aiming to shift Dickies' image in Korea while preserving its core values. The site was formerly a leather goods store housed in a 40-year-old building. The aged exterior, with its weathered red bricks, was retained to reflect the historical context of Seongsu, an area known for its industrial past.