The project emerged from the desire to present the new collection of the fashion brand LR3, merging virtual and digital reality with the physical one. The approach consists of creating an ephemeral space located inside the pavilion of Nuestra Señora del Carme, in the modernist complex of Sant Pau, designed by the architect Domènech i Montaner. The access to the pavilion is from the north side of the old hospital, and naked, pixelated avatars serve as a lure to the experience.
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© Pol Viladoms
