From Display Windows to Open Spaces: Different Solutions for Stores' Showcases
Creating a showcase is more than just displaying products, just as designing a store goes beyond a showcase. Both charges reinforce the concept of a collection, attract customers and improve a brand’s image. It is no coincidence that many architects work in the Visual Merchandising area along with graphic and interior designers, retailers, and stylists, to design a spatial experience that generates a unique narrative and brings greater customer engagement to the store.
Camper Together Milano / Atelier Marko Brajovic. Image: © Zeto Zotti
Creating a showcase is more than just displaying products, just as designing a store goes beyond a showcase. Both charges reinforce the concept of a collection, attract customers and improve a brand’s image. It is no coincidence that many architects work in the Visual Merchandising area along with graphic and interior designers, retailers, and stylists, to design a spatial experience that generates a unique narrative and brings greater customer engagement to the store.
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