From Display Windows to Open Spaces: Different Solutions for Stores' Showcases
Creating a showcase is more than just displaying products, just as designing a store goes beyond a showcase. Both charges reinforce the concept of a collection, attract customers and improve a brand’s image. It is no coincidence that many architects work in the Visual Merchandising area along with graphic and interior designers, retailers, and stylists, to design a spatial experience that generates a unique narrative and brings greater customer engagement to the store.
Creating a showcase is more than just displaying products, just as designing a store goes beyond a showcase. Both charges reinforce the concept of a collection, attract customers and improve a brand’s image. It is no coincidence that many architects work in the Visual Merchandising area along with graphic and interior designers, retailers, and stylists, to design a spatial experience that generates a unique narrative and brings greater customer engagement to the store.