Gallery Gif / MIYAO

A place creates meaning. The client wanted to reorganize a former cafe into space where people can get acquainted with young local brands or present their own projects. Together with the customer, we conducted research and created the multi-brand showroom called Gallery Gif — a place where principles of retail stores and exhibition spaces have been combined. There was nothing left that resembled the previous venture: the floors, the ceiling, the walls, and out-dated utilities were completely dismantled. This project was implemented with a small budget and in a short time, and it helped us make quick decisions and quickly implement them. All work there went in parallel. So, we developed the interior design project, which set the general logical framework of semantic and visual concepts, and only after that, we proceeded with branding along with the construction work.