Gordon Gallery Jerusalem / Salty Architects

The Gordon Gallery's new Jerusalem venue is an unusual step and the first time that a Tel Aviv-based gallery—one of the oldest and most successful— opens an additional venue in Israel's capital. Gordon Gallery was established in Tel Aviv in 1966 by Yeshayahu (Shaya) Yariv. The new venue is located in the Sapir Center industrial area, in the city's southwest, an area reminiscent of the Tel Aviv's Kiryat Hamelacha, which has long been a pilgrimage site for art lovers. It is an area steeped in large industrial buildings, mostly housing light industry, but also several artist studios, yeshivas, as well as Bezalel Academy's ultra-Orthodox branch Oman, located next door to the new gallery, on the third floor of building number 3.