Harvard GSD details its new visual identity
The Harvard Graduate School of Design (GSD) this week announced a new visual identity created in order to help galvanize its institutional and pedagogical aims, claiming it needed an "updated language of forms to communicate the school’s mission and values." The rebranding effort comes in response to Dean Sarah M. Whiting’s previous call for the GSD community to establish a dialogue with the general public in a way that can embody the "critical design thinking" at the core of its educational program. The new logo offers a further demarcation from the standard university crest-based designs used by Harvard’s other schools and undergraduate residential houses, embracing the 'Flying H' design invented by alum Nigel Smith into the GSD's graphics system to mark the turn of the 21st century. Image courtesy Harvard GSDThe expressionistic form of John Andrews’ distinct Gund Hall building is a further source of inspiration for the new GSD Gothic typeface, which was the brainchild of the sc...
The Harvard Graduate School of Design (GSD) this week announced a new visual identity created in order to help galvanize its institutional and pedagogical aims, claiming it needed an "updated language of forms to communicate the school’s mission and values."
The rebranding effort comes in response to Dean Sarah M. Whiting’s previous call for the GSD community to establish a dialogue with the general public in a way that can embody the "critical design thinking" at the core of its educational program.
The new logo offers a further demarcation from the standard university crest-based designs used by Harvard’s other schools and undergraduate residential houses, embracing the 'Flying H' design invented by alum Nigel Smith into the GSD's graphics system to mark the turn of the 21st century.
The expressionistic form of John Andrews’ distinct Gund Hall building is a further source of inspiration for the new GSD Gothic typeface, which was the brainchild of the sc...
