Hoji Gangneung Houses / aoa architects

A ‘pension’ is no longer an alternative to a hotel, with its unreasonably high-priced bills. Pool villas line the seafront, and healing vacation stays deep in the forest are fully booked during the peak season. So, not everyone will be able to holiday unless they are nimble. It is easy to see that the idea of the ‘pension’, which was carved out by the hands of designers, and the luxury accommodation aspiring to be known as ‘stays’ is rising in appreciation, but not through their appearances on Instagram but through word of mouth. From the consumer’s point of view, it may be fun to look here and there, but for architects who are the creators of such spaces, the phenomenon of vacation architecture appears to them as a confection of glass, excessive interior design, and characterized by kitsch catchphrases, such as ‘We are equipped with Swedish body cleanser.’ The owner of HOJI felt the same weariness when met with these aspects, as communicated when visiting our office.