"'If you Build it, They will Come' - This is a Passive and Risky Road to Success", In Conversation with Business of Architecture Founder Enoch Sears

Despite the emergence of collective and interdisciplinary practices, architectural entrepreneurship remains a vague discipline. As academic institutes focus on cultivating students' hard skills during their undergraduate years, their soft skills are often overlooked, left to be acquired or strengthened during their work experience. Stepping into the "real world", fresh graduates who decide to venture into their professional journey as freelancers or in start-ups, often find themselves overwhelmed with questions; 'How do I convince the client? Am I communicating my concept properly to the contractors? Am I charging the client enough? Why is the project not being executed like I designed it? Why is this project taking a lot more time than I intended it to? How can I run a successful business if I've never taken a business course in architecture school?'