Imagine Polette Antwerp Store / zU-studio

After the spectacular project of its Paris showroom in February 2022, polette has collaborated once again with Javier Zubiria, founder of the Amsterdam-based architectural firm zU-Studio to bring to Antwerp a never-seen-before retail concept. It all started with a song, released exactly 50 years ago and yet more relevant than ever: Imagine, by John Lennon. After two years of people being apart from each other, where social interactions were nonexistent and tensions occurred everywhere, Pierre Wizman & Javier Zubiria wanted to build a place of connection and creativity, where people interact with each other.