Is Fake the New Real? Searching for an Architectural Reality

Marta Minujín, Parthenon of Books, Dokumenta 14, Kassel, Germany, 2017. Image by Anne-Catrin Schultz.. Image Courtesy of Real and Fake in Architecture–Close to the Original, Far from Authenticity?

Excerpt from the book: Real and Fake in Architecture–Close to the Original, Far from Authenticity? (Edition Axel Menges)

The term “fake” has been in the media frequently in the early 21^st century, referring to headlines and fictional statements that are perceived as real and are influencing public opinion and action. Replacing the historically more common term “propaganda,” fake news aims at misinformation and strives to “damage an agency, entity, or person, and/or gain financially or politically, often using sensationalist, dishonest, or outright fabricated headlines.” Tracing fake news and differentiating “real” information from personal opinions and identifying intentional (or unintentional) deceit can be complicated. It is similarly complex to trace the duality of fake and real in the built world. To explore the larger context of fake statements in architecture and environmental design, a look at the definition of fake and related terms might be necessary.

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