Jiu Mao Jiu Group Office / E Studio

Jiu Mao Jiu , a Chinese restaurant group with chain management as its core, was established in 1995 and has 25 years of experience in F&B industry in China. The key management strategy of Jiu Mao Jiu Holdings Limited is based on having multiple brands and multiple concepts. Apart from the classic “ShanXi noodle restaurant” as a starting point, the Group has also created few different brands to cater to different levels of consumers. So far, Jiu Mao Jiu Holdings Limited operates 5 brands - Nine Mao Nine , Taier, Double Eggs,Song, The Uncle Chef. Jiu Mao Jiu Holdings Limited encompasses different F&B sub-brands. So E Studio came up with the conceptof Galaxy where Jiu Mao Jiu Holdings Limited represents galaxy and its sub-brands represent the main planets. The idea is a cosmic world belonging to Jiu Mao Jiu Holdings Limited, where its headquarters space represents an ark and the exhibition hall contains the data of all the F&B sub-brands represented as planets. It is expected that visitors of the headquarters will be “riding on a cosmic ark", shuttle between the Jiu Mao Jiu sub-brands planets, moving around the entire galaxy.

Mar 27, 2022 - 05:17
Jiu Mao Jiu Group Office / E Studio
facade. Image © Chao Zhang facade. Image © Chao Zhang
  • architects: E Studio
  • Location: Guangzhou, China
  • Project Year: 2020
  • Photographs: Chao Zhang
  • Area: 1500.0 m2

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