M Campus / AIM Architecture

When we think about an office headquarter, we think of a landmark, a tall building situated in a busy CBD. What if the headquarter roots on the edge of the city, one foot in the countryside? Could we embrace the rural qualities in this contemporary fashion headquarters? A few years ago, we were approached with this question. The request was a campus that celebrated the unique culture of the company, evoked the spirit of the brand, “Be different”, and create cohesion between two contrasting identities - that of the city dweller, the new urbane, modern China, and that of the traditionalist.