Minjukim Anguk Flagship Store / studio fragment

MinJuKim is the fashion brand of famous Korean fashion designer Minju Kim. MinjuKim's first showroom is located in Bukchon, an area where you can feel the oldest tradition in Seoul. Bukchon has many hanoks, and Korean traditional houses, and is an area where many tourists come from abroad. Hanok, a traditional Korean house, is generally made of wood, but the building on the site where Minju Kim's showroom was planned was unusually a modern improved hanok with a concrete structure and a combination of hanok shapes. We were interested in the architecture of the time when structure and style were combined to create a new format, and it was not as if it were made as planned, but as an experiment of ideas and forms of architecture at the time.