MVRDV to Transform Eindhoven Shopping Centre into a Sustainable Cultural Quarter
Reflecting on the future of shopping centres and addressing their decline in visitors, MVRDV's Heuvelkwartier design proposes converting Eindhoven's Heuvel shopping venue into a green cultural quarter. The project brings together retail, culture and recreation, expanding the existing buildings while transforming the roofs into a park. The proposal also expands the Muziekgebouw with a stacked cultural building encased in a "glass mountain", creating a new landmark for Heuvel.
![MVRDV to Transform Eindhoven Shopping Centre into a Sustainable Cultural Quarter](https://images.adsttc.com/media/images/60aa/a790/f043/cc48/c811/d599/medium_jpg/de-heuvel-render-genderplein-copyright-mvrdv-1.jpg?1621796776#)
![Courtesy of MVRDV Courtesy of MVRDV](https://images.adsttc.com/media/images/60aa/a790/f043/cc48/c811/d599/medium_jpg/de-heuvel-render-genderplein-copyright-mvrdv-1.jpg?1621796776)
Reflecting on the future of shopping centres and addressing their decline in visitors, MVRDV's Heuvelkwartier design proposes converting Eindhoven's Heuvel shopping venue into a green cultural quarter. The project brings together retail, culture and recreation, expanding the existing buildings while transforming the roofs into a park. The proposal also expands the Muziekgebouw with a stacked cultural building encased in a "glass mountain", creating a new landmark for Heuvel.