My House: A Fashion Designer Adds a Dash of Parisian Flair to Her Charleston Apartment

Amanda Greeley recounts her return from New York City to the coastal, creative enclave of Charleston, South Carolina.

My House: A Fashion Designer Adds a Dash of Parisian Flair to Her Charleston Apartment

Amanda Greeley recounts her return from New York City to the coastal, creative enclave of Charleston, South Carolina.

Attending an all-girls school in Columbus, Ohio, from first to eighth grade made a huge impact on Amanda Greeley, founder of high-end loafer brand Thelma. "I was truly lucky to grow up in an environment where I never questioned the idea that women make great leaders," says Amanda. "Female leaders were everywhere I looked."

Greeley in her bedroom window.

Founder and CEO of luxury loafer brand Thelma, Amanda Greeley.

Courtesy of Amanda Greeley

Following college, she moved to New York for a job in merchandising. A few years in, she launched Tink + Tiger, a U.S.-made pajama line that taught her about sourcing fabric, pattern-making, and navigating the Garment District. She was young and inspired, soaking up all the facets of what it takes to develop a brand. It was then that she decided to move back home to Charleston, South Carolina, which was experiencing a renaissance in 2013. 

"I craved a little more space and loved the idea of being closer to the ocean," she says. "The Charleston economy is made up of a lot of small businesses, so it was a good place to get some experience doing freelance work for others."

Missing being closer to the ocean, her home is infused with hues of the sea.

Ocean hues run throughout Amanda’s home. The apartment she shares with her husband is nestled in the heart of downtown Charleston, a few blocks from Colonial Lake. 

Courtesy of Amanda Greeley

By 2016, Amanda—who also designs for the minimalist underwear line CUUP—was ready for something new. The resulting Thelma loafer, which comes with a wood-block heel and in a variety of candy colors, is what she calls a "power-shoe—the perfect balance of masculine and feminine."

"I definitely like to mix modern with traditional and am also a sucker for some rattan or caning to add a dose of a coastal feeling,

"I definitely like to mix modern with traditional and am also a sucker for some rattan or caning to add a dose of a coastal feeling," says Amanda.

Courtesy of Amanda Greeley

See the full story on Dwell.com: My House: A Fashion Designer Adds a Dash of Parisian Flair to Her Charleston Apartment
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