naïve Bookstore / designRESERVE

“Imaginist” is one of the most well-known independent publishing house in China, renowned for its high-quality editorial works and collaboration with most acclaimed writers, intellectuals, and scholars from the country and worldwide. The brand has also gained popularity amongst young readers through the podcast program, “Vistopia”, as well as hosting the “Blancpain Iimaginist Literary Prize”, a prestigious reward for emerging talents in the field of critical writing. “Naïve” is the group’s first showcase space, accommodating mixed uses of a bookstore, seminars, exhibition, coffee, and bar.