No facade. In a time when the world and its values are changing drastically due to the spread of coronas, we must question the common sense of conventional store creation, which starts with "internalizing the space," and rethink the treatment of the "outside" by drawing a new starting line. We believe that we need to rethink the starting line for the "outside. In order to solve the three issues of "economy," "timelessness," and "brand expression," the project began with a search for a "borderline between the outside and the inside" based on the premise of a store without a facade.
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© Kenta Hasegawa
