“Net Zero” Homes: Marketing Morality
Almost no one buys an automobile for its stated price with cash on hand, so those looking to buy a car look to what the cost will be each month to own their automobile. Homes are our deepest investment, and most homeowners are equally as proud of their home as they are of their car and are terrified of its cost. So it is not surprising that “Net Zero” homes use the same sales tactic, proving their value by promising no monthly energy bills.
Rocky Mountain House #1 / forma Architecture. Image © Dylan Brown
Almost no one buys an automobile for its stated price with cash on hand, so those looking to buy a car look to what the cost will be each month to own their automobile. Homes are our deepest investment, and most homeowners are equally as proud of their home as they are of their car and are terrified of its cost. So it is not surprising that “Net Zero” homes use the same sales tactic, proving their value by promising no monthly energy bills.
