Jan 10, 2022, JD.com unveiled its new retail model, named Ochama, consisting of four omnichannel pick-up retail stores in the Netherlands(Amsterdam,Utrecht,Rotterdam, Leiden). The seemingly simple design, highlighted by red elements, mirrors the pragmatism and aesthetics of the Dutch, with some surprising twists hidden inside. Ochama is the first omnichannel store in the country to provide a full range of products, including fresh groceries. The leading retail technologies and logistics from JD.com will guarantee 100% automatic preparation, delivery, and customer services and help improve the interaction and lower the costs. This will offer the customers an extra 10% discount. The brain behind the Ochama is Storeage-Group, a Dutch design agency working in retail design for over 22 years. Ochama is an opportunity for Storeage to return to the basics of design thinking.
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© Luis Monteiro
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