ON THE ROAD Store / RIGI Design

ON THE ROAD STORE, on one hand, a content creator, or, specifically, a maker of street culture. On the other hand, OTRS uses its official account on WeChat as a means to spread youth culture, which is described as a 'sub-culture' by many. Above all these, OTRS also connects the streets of the city through small pubs, creating a niche street culture that exclusively belongs to the young generation. For us RIGI, it is our duty to preserve the public memory of OTRS and the common behavior of the community by creating more logical and extensional designs, which may bring an opportunity to keep the niche and sub-cultural condition of this society.