Peach Fuzz is the 2024 Pantone Color of the Year

Pantone has selected "Peach Fuzz" as its official Color of the Year for 2024. Twelve months after announcing "Viva Magenta" as its selection for 2023, the New Jersey-based company continued with the springtime palette with a light and bright color they claim will have an impact on an increasingly turbulent and divisive world. "In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance," the Pantone Color Institute’s Executive Director Leatrice Eiseman describes. "A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless." A staple of many modern-day cosmetics boutiques, coffee shops, startup offices, and other retail spaces has also become a runway favorite of late, according to CNN. The company has faced a fair amount of criticism over the 25 years of its program’s development, though as the institute’s Vice President Laurie Pressman explained...