Background. Qkids, a hugely successful online education platform, known for its high-quality online English courses to so far to more than 800,000 students, has over the past years spent lots of resources and efforts in developing a narrative game-based online curriculum to spur and stimulate the kids' curiosity in learning, consequently helping them to grow into small global citizens. Its current venture is the expansion from online into off-line teaching, and the establishment of Qkids English Centers, aimed at 4-12 years old children who live in Chinese first-tier cities. These study centers are to reflect - just like the online platform - the Qkids educational philosophy of providing a long-lasting, immersive, and fun learning experience. The first one to be opened is located in Xiamen, China.
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