Red Vicutu Concept Store Design / AntiStatics Architecture

The Red-Vicutu Store creates a balance between the dynamic and dramatic, with a clean elegance and sophistication, as inspired by the dual nature of the fashion industry and in particular the clientele of the Vicutu brand. The product to be featured in the store embodies this duality as a refined collection of active wear. Drawing upon the client’s intentions for the brand, the design of the spaces utilizes the curvilinear form to suggest and promote the active dynamism of the product, using advanced fabric simulation and 3d printing to create marquee features within the space. Subtle lighting and textural details create the final refinements within the space elevating the user experience within the in person shopping environment.