reMarkable Pop Up Store / Snøhetta

With online retail on the rise, shopping habits are changing, forcing brands to rethink and innovate their marketing strategies. Although digital retail is effective, many consumers still want to see and experience products physically. In response to this, Snøhetta has designed “a better place to think” in collaboration with the Norwegian tech company reMarkable, whose next-generation paper tablet was named one of the best inventions of 2020 by TIME Magazine. In the store, reMarkable’s latest paper tablet can be experienced in an environment that allows visitors to delve into a universe that fosters focused thinking.