RtA Soho Store / Dan Brunn Architecture

Third in the series for the brand’s location, the design set out to evolve the language established at the Los Angeles and Las Vegas shops, while also contextualizing the grittier and more historic Soho district. Within the 14-foot-tall space, there is a mixture of varying materials, seamlessly put together through careful detailing. Anything from wood plank floors, rubberized red fitting rooms, Corian surfaces, blackened steel beams, and Baccarat crystal create a minimalist backdrop to the edgy fashion design house.