Shanghai Book City / Wutopia Lab

The bookstore is for those who do not read. In China, the number of people who maintain a reading habit is far less than those who do not read. The limited number of readers alone cannot save bookstores. Therefore, book cities need to be designed for more non-readers, enticing them to step into the bookstore. This way, they can save the bookstore. In China, the time spent by online users on their phones has far exceeded the time spent in offline physical spaces. Additionally, the prices of books purchased online are much lower than those in physical bookstores, leading to a loss of readers for bookstores. Therefore, I aim to allocate even just 1 hour from the 10 hours or 8 hours that some online users dedicate to their phones each day, enticing them to step into a bookstore with attractions not found online. This way, they can save the bookstore.