Soui Flagship Store / HOFFICE

South Korea-based hoffice has created a small store in the basement for Soui. located in Seoul, where natural light and external air are blocked. The plan has been divided based on the floor grid by the walls, inducing functional solutions and spatial experiences. In this space, the walls surrounding the central space flexibly divide each area, creating a private shopping experience inside the wall, and a pure sense of space visually organized by displayed products outside (the central space). In addition, each wall is designed to guide the flow of traffic, giving visitors a primitive experience as if they were exploring a small cave.