Step, Store 12 / Studio Animal

Step is the construction of an oblique space, and with it, of an exceptional spatial experience that offers the visitor an opportunity to inhabit a place not governed by Euclidean dimensions. Throughout our collaborations with this client, we have been developing strategies capable of generating memorable shopping experiences, always through the use of geometry and color. This is the most radical exercise in this sense: a single gesture and a single color provide the solution to both the programmatic and functional requirements and to the aesthetic ones, concluding that both go hand in hand and that the success of a project depends on their balance of retail.