The new theatre is a pivotal element of the broader redevelopment project for Via Milano, titled "Oltre la strada." This initiative seeks to transform the industrial identity of the area, establishing the theatre as a landmark in a zone undergoing significant revitalization, enriched by numerous enhancement projects. Set back from the street line, the architecture creates a "civic churchyard" paved with granite and a tree-lined plaza on its eastern side, adjacent to the existing residential area. The plaza is distinguished by ventilation chimneys and the mirrored volume of the plant room to the south. Redefining the surrounding public space is as crucial as the architecture itself in enhancing the area's value.
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