The Hyundai Seoul Store / Burdifilek

In celebration of its 50th anniversary, The Hyundai Department Store Group opened its largest store in Seoul. The Hyundai Seoul is part of a mixed-use complex combining business, shopping, and leisure in a single destination. The client’s intent was to shape history by redefining the future of retail. The vision was to merge grand architecture, innovative and visually stimulating contemporary design, technology and inspire and contribute to social value by providing memorable experiences for its customers.