The Preserve South Beach Building / Gensler

The Preserve South Beach creates an identity all its own in the Miami skyline with its new headquarters. Paying homage to Miami Beach’s rich architectural history, the new hub bridges past and present by incorporating elements of the city’s signature Art Deco style with a modern glass window façade. It marries the company’s hospitality roots with its home base’s heritage using a palette of natural elements and expressed stucco floor plates, seamlessly interlacing the landscape into its Gensler-led design. The result is an innovative and uniquely Miami headquarters that is launching its neighborhood’s evolution from a mere resort town to a successful mixed-use community.