Tsingtao 1903 Taproom / MINOR lab

The project is located in Beijing’s Wangjing QiLinShe, a lively neighborhood with restaurants of various regional cuisines. For this complex and busy dining hub, we sought to tailor a new form of the taproom. We aimed to utilize materials, colors, and light to develop a friendly, relaxing yet not bustling atmosphere that is different from common beer places. By transforming the collective memory of associations between beer and the environment, we hope to innovate a new spatial experience and bring people an enjoyable sense of excitement and curiosity about Tsingtao Beer.