WAT Store / TOPOS DESIGN

We were deeply involved in the site selection of the first store at the beginning of the design process. After successively rejecting several hot spots under traditional business logic, we finally chose More Than Eat (hereinafter referred to as MTE) which is located at No. 758 Julu Road, Jing 'an District, Shanghai. The Bund magazine put forward the concept of Jufuchang Block in their 2014 feature, and now this block has become one of the most vibrant neighborhoods in Shanghai. At the same time, MTE was the former glory of the block. It is a catering space that gathers snacks from all over the world. What’s more, its operation mode of “catering +” has become the unique memory of this block. Due to the fast-changing urban renewal in China, although the Jufuchang Block still exists, MTE is aging and it is very important to introduce new content and events to it. Therefore, in the first WAT store located on Julu Road, we plan to use a minimalist spatial narrative to inject great vitality into the tiny volume.