WE3 at Water's Edge / SPF: architects

Designed by Zoltan E. Pali, FAIA  and his firm SPF:a, WE3 is a six-story creative workspace in the commercially robust area of Playa Vista colloquially referred to as “Silicon Beach” and is the third and final building in a pre-existing commercial campus. Given the physical scope of the project and the aesthetic requirements needed to attract the top-level tech and creative talent the area is known for (including Google, Yahoo, YouTube, and USC’s Institute of Creative Technologies), SPF:a’s main challenge was to create a plan fully integrated with existing conditions that both maximized the lot’s buildable area and maintained a compelling architectural standard.