World Campus Masters 2023-2024

1、概述/SUMMARY

“WCM世界校园大师”的全称是“World Campus Masters世界校园大师设计作品优选计划” ，由Young Bird Plan嫩鸟计划出品，2019年启动，由「WCM世界校园大师优秀课程作品展」和「WCM世界校园大师课程作品年度优选」两部分构成，以鼓励全球青年学子分享并参评在校期间设计作品为宗旨，展现不同地域与文化背景下的当代设计新兴力量，旨在推进校园设计原创思维与全球大设计产业的当下发展进行对话，将青年人才与世界最前沿和影响力企业、设计平台、产业链及设计生态圈相连接。World Campus Masters Selective  Design Program (short for "WCM") was launched by Young Bird Plan in 2019. This program, composed by two parts - "World Campus Masters Excellent Course Works Exhibition" and "World Campus Masters Annual Course Works Selection", is committed to recognizing the fresh blood of contemporary design through evaluating course works and graduation designs from global young students and designers in different regions and cultures. It encourages original design thinking in campus to conduct a positive dialogue with the global design industry, bringing young talents to the world's influential design platform, enterprises and industry chainas well as the cutting-edge design ecosystem.

Part 1:「WCM世界校园大师优秀课程作品展」/ "World Campus Masters Excellent Course Works Exhibition"2023年“WCM世界校园大师”与全球顶尖的设计学院深度合作打造「WCM世界校园大师优秀课程作品展」。我们欢迎越来越多的设计学院导师们能够关注和使用平台来记录教学成果，并希望所有设计、艺术青年在平台上可以通过分享等方式，了解未来同行们的学习经历和实际能力。In 2023, "World Campus Masters" collaborates closely with top design institutions worldwide to create the "World Campus Masters Excellent Course Works Exhibition." We welcome more mentors of design institutions to pay attention to and use the platform to record their teaching achievements. We hope that all young designers and artists on the platform can learn about the learning experiences and practical abilities of their peers through sharing and other means.

Young Bird Plan已经启动邀请来自全球24所顶级设计院校的重要课程负责导师带领学生组参与“WCM世界校园大师线上展览”。国内16所院校来自清华大学、同济大学、天津大学、重庆大学、东南大学、哈尔滨工业大学、华南理工大学、西安建筑科技大学、浙江大学、湖南大学、沈阳建筑大学、大连理工大学、深圳大学、华中科技大学、上海交通大学、南京理工大学）; 国际8所来自哈佛大学、耶鲁大学、麻省理工学院、代尔夫特理工大学、苏黎世联邦理工学院、加州大学伯克利分校、宾夕法尼亚大学、新加坡国立大学，课程作品即将陆续登陆中....Young Bird Plan has launched and invited mentors worldwide, from 24 top design institutions, with their important courses and students groups, to participate in the World Campus Masters Online Exhibition. These design institutions include 16 domestic ones, i.e. Tsinghua University, Tongji University, Tianjin University, Chongqing University, Southeast University, Harbin Institute of Technology, South China University of Technology, Xi’an University of Architecture and Technology, Zhejiang University, Hunan University, Shenyang Jianzhu University, Dalian University of Technology, Shenzhen University, Huazhong University of Science and Technology, Shanghai Jiao Tong University and Nanjing University of Science and Technology, as well as 8 international ones, i.e. Harvard University, Yale University, Massachusetts Institute of Technology, Delft University of Technology, ETH Zurich, University of California, Berkeley, University of Pennsylvania and National University of Singapore. And course works will be displayed soon...

为全球所有设计、艺术青年打造优秀作品展示平台，为导师组打造课题展示&交流平台，为设计学院打造企业品牌课程和业界生态影响力。To create an excellent platform for showcasing works for young designers and artists worldwide, to create a platform for course topic presentation and exchange for mentors, and to build a course with corporate branding and industry ecological influence for design institutions.

为设计、艺术青年人才创造机会，链接到世界最前沿和影响力企业、产业链及设计生态圈。To create opportunities for young talents in design and art, connecting them to the forefront of the world and influential companies, industry chains, and design ecosystems.

与此同时，“WCM世界校园大师”也将邀请业界最活跃的设计机构总监/创始人，对每一份选手作品进行“一对一”点评，为年轻学子创造更多面向全球设计生态和接触市场的机会。为所有报名参与的设计、艺术青年，提供一对一「人才匹配」服务。At the same time, "World Campus Masters" will also invite directors and founders from the most active design agencies in the industry to provide one-on-one critiques for each participant's works, creating more opportunities for young students to engage with the global design ecosystem and the market. To provide one-on-one "talent matching" services for all registered participants in design and art.

Part 2:「WCM世界校园大师课程作品年度优选」/"World Campus Masters Annual Course Works Selection"
奖项设置/AWARD-SETTING

1、第四届“WCM世界校园大师”设计&艺术专业分类奖项池（部分）/The 4th "World Campus Masters" Design & Art Categories Award Pool (Partial)
第四届WCM世界校园大师 - 建筑设计类 - 冠军及三强The 4th WCM – Architectural Design Category - Champion & TOP 3第四届WCM世界校园大师 - 室内设计类- 冠军及三强The 4th WCM – Interior Design Category - Champion & TOP 3第四届WCM世界校园大师 - 景观设计类- 冠军及三强

The 4th WCM – Landscape Design Category - Champion & TOP 3

第四届WCM世界校园大师 - 城市设计类- 冠军及三强

The 4th WCM – Urban Design Category - Champion & TOP 3

第四届WCM世界校园大师 – 工业设计类- 冠军及三强

The 4th WCM – Industrial Design Category - Champion & TOP 3

第四届WCM世界校园大师 - 平面设计类- 冠军及三强

The 4th WCM – Graphic Design Category - Champion & TOP 3

第四届WCM世界校园大师 - 时尚设计类 - 冠军及三强

The 4th WCM – Fashion Design Category - Champion & TOP 3

第四届WCM世界校园大师 - 视觉传达设计类 - 冠军及三强

The 4th WCM – Visual Communication Design Category - Champion & TOP 3

第四届WCM世界校园大师 - 艺术与科技类 - 冠军及三强

The 4th WCM – Art and Technology Category - Champion & TOP 3

第四届WCM世界校园大师 - 数字媒体艺术类 - 冠军及三强

The 4th WCM – Digital Media Art Category - Champion & TOP 3

第四届WCM世界校园大师 - 材料创新应用 - 冠军及三强

The 4th WCM –Material Innovative Application Category - Champion & TOP 3

第四届WCM世界校园大师 - 公共艺术类- 冠军及三强

The 4th WCM – Public Art Category - Champion & TOP 3

第四届WCM世界校园大师 - UI设计类- 冠军及三强

The 4th WCM – UI Design Category - Champion & TOP 3

第四届WCM世界校园大师 - 服务设计类- 冠军及三强

The 4th WCM – Service Design Category - Champion & TOP 3……不限更多类别/More categories without restrictions

2、第四届“WCM世界校园大师”学院类奖项池/The 4th "World Campus Masters" Design Institutions Award Pool：
第四届WCM世界校园大师-最具影响力设计学院奖
The 4th WCM – The Most Influential Design Institution Award

第四届WCM世界校园大师-最具影响力院长奖

The 4th WCM – The Most Influential Dean Award

第四届WCM世界校园大师-最具前瞻性品牌课程设置导师组奖

The 4th WCM – The Most Forward-Looking Brand Course Setting Mentor Group Award

第四届WCM世界校园大师-最佳设计/艺术课程设置导师组奖

The 4th WCM – The Best Design/Art Course Setting Mentor Group Award

第四届WCM世界校园大师-创新组织学院奖

The 4th WCM – Innovative Organization Design Institution Award3、企业自定义奖项/Corporate-tailored Award

“WCM 世界校园大师”设有企业设置自定义奖项的特殊机制，全球所有企业、机构皆可自定义设立年度特别奖项，自定义奖项设立方案由企业与Young Bird Plan竞赛组委会共同制定，并在designverse官网竞赛命题内实时更新和发布，发布时间为2023年6月～10月。

"World Campus Masters" has a special mechanism for enterprises to customize awards. All global enterprises and organizations can establish annual special awards according to their preferences. The scheme for establishing customized awards is jointly developed by enterprises and Young Bird Plan Competition Committee. It will be updated and announced in real-time within the competition brief on the designverse official website, from June to October 2023.

参与方式/REGISTRATION

参赛对象/Participants:1、来自全球任何设计、艺术专业的在校生/毕业生（毕业生限定5个自然年2019-2023年以内毕业的本科/硕士/博士生），皆可以个人或团队名义参加“WCM世界校园大师课程作品年度优选”，提交已完成的设计作品包括但不限于课程作品、毕设作品等。2、组队参赛需以实际参与该设计作品的人员报名，每组人数不限，每组仅限一份作品。3、团队所有成员均需在designverse设计宇宙官网（www.designverse.com.cn）注册报名竞赛，... & A。如有任何疑问，可以添加个人微信号：youngbirdplan进行咨询。1. It is free of charge and open to all global participants of any major related to design or art, including students, undergraduates, post-graduates and doctors as well as designers who shall graduate within 5 calendar years(2019-2023). Both individuals and teams can participate in the WCM and the submitted works include but not limit to your course works and the completed graduation design works.2. Team entries should be designed by the actual participants of the design work. There is no limit on the number of participants in each group. Only one work is allowed to submit for each group.3. All team members are required to register on designverse website (www.designverse.com.cn). For common questions, please visit Q&A on our website. If you have any questions, you can add the WeChat: youngbirdplan for consultation.
参赛步骤/Steps: 

1、注册成为designverse平台个人用户，并完整填写参赛信息。

2、进入个人中心，提交设计作品。

1. Register as a user of the designverse and then fill out the information table for competition participation;

2. Log into personal center to submit your design work.

优选机制/SELECTION SYSTEM

WCM 世界校园大师2023年度的评选工作分为初审评定阶段和终审评定阶段

The evaluation work of the WCM in 2023 is divided into two stages - the initial evaluation stage and the final evaluation stage:

初审评定阶段/Initial Evaluation Stage：

由SUPER NOVA评委团评分选出来自全球建筑、城市、景观、室内、产品、平面、时尚、UI、视觉传达、艺术与科技、数字媒体艺术、公共艺术、材料创新应用等专业组成的第四届“WCM世界校园大师”所有设计、艺术专业分类奖项并给予评语。

The Super Nova Jury will select the winning works for the 4th WCM Category Award globally in all classified fields separately, including but not limit to architecture, urban design, landscape, interior, industrial design, graphic, fashion, UI, visual communication, art and technology,‍ digital media art, public art and material innovative application as well as give them comments accordingly. 终审评定阶段/Final Evaluation Stage：

由终审评委团将从SUPER NOVA评审团评审出的获奖作品中选出所有设计、艺术类专业分类作品的各分类冠军。The Final Judging Panel will select the Champion for all classified fields separately on the basis of all the winning works chosen by the Super Nova Jury.

WCM世界校园大师评审委员会/WCM REVIEW COMMITTEE终审评委团/Final Judging Panel：

终审评委团由12家全球顶尖设计院校的院长及教授组成，将以深厚的学术积累、前瞻的生态思维、敏感的行业预判遴选最契合当代设计发展趋势、未来产业发展潜力、历史文化脉络传承等特点的作品。终审评委团拥有增加评选标准的权利，拥有学院类奖项的提名和评选的权利，拥有挑选参与“莫干山夏日凉亭设计节”设计院校的凉亭作品最终进行落地的权利。

The Final JudgingPanel consists of deans and professors from 12 top global design institutions. They will select works that best fit contemporary design development trends, future industrial development potential, and the inheritance of historical cultural context, based on their profound academic expertise, forward-thinking ecological thinking, and sensitive industry foresight. The Final Judging Panel has the authority to add evaluation criteria, nominate and select candidates for design institutions awards, and choose the final designs of pavilions from participating design institutions for implementation at the "Moganshan Summer Pavilion Design Festival".

SUPER NOVA评委团/Super Nova Jury：

SUPER NOVA评委团由9家设计机构的80后创始人组成将就设计作品的前瞻性和对当前及未来挑战的应对性进行评分，优选最符合当代年轻人气质和想法的设计作品。The Super Nova Jury is comprised of the Generation Y founders of nine design agencies. They will evaluate works, based on their perspectiveness and response to current and future challenges, and select the design that best fits the temperament and ideas of contemporary youngsters. 

优选奖项说明/AWARD DESCRIPTION

“WCM 世界校园大师”2023年度所有设计、艺术专业分类冠军将从各大设计专业分类中分别选出，每个类别为一个组，类别不限，组数不限；并获得奖金人民币1,600元（税前）及获奖证书；

“WCM 世界校园大师”2023年度专业分类三强作品将在各大设计专业分类中分别选出，并获得奖金人民币1,000元（税前）并获得获奖证书；

以上获奖作品包含所有设计、艺术类专业分类作品的三强和各分类冠军，均同时拥有获得企业自定义奖项的机会。

“WCM 世界校园大师”入围者将获得：获奖证书

The Champion of WCM Design & Art Category Award in 2023 will be selected separately from all classified design majors, with each category as a group, and there is no limit on category and group gain: RMB 1,600 (before tax) + Award certificate

Top 3 of WCM in 2023 will be selected separately from all classified design majors and will gain: RMB 1,000 (before tax) + Award certificate

The winning works stated above include the Champion & TOP 3 for each Design & Art Category Award, and have opportunities to be awarded the Corporate-tailored Award.

The shortlists of the WCM will gain：Shortlist certificate.提交要求/SUBMISSION

- 方案需完整呈现于最多12张A2纵向图纸上，要求图纸300dpi以上，10M以内，标注可读（页面边距8毫米），提交格式统一为JPG，每张图纸大小不超过10MB；

- 报名编号需标注于图纸右上角。编号要求字体：Arial 字号：20，参赛方案需自行命名，且按照建筑、景观、城市、产品、艺术、平面等设计大类进行命名，作品图纸文件命名格式：“报名号-设计类别-01/02/03/04……”；

- 作品简介语言：中英双语或英语；

- 作品图纸使用语言：中英双语或英语最佳，也接受参赛者本国语言，关键部位建议使用英语标注；

- 所有图纸和文字说明中，请勿透露个人信息，包括姓名，学校等，凡透露个人信息者，一律取消参赛资格；

- 模型或实物可以照片形式进行展示，上传要求与作品方案要求一致，上传顺序需在设计方案之后；

- 作品需上传封面，封面为单张作品渲染图，大小为1045×654，72dpi，2M以内。

- 艺术与科技、数字媒体艺术等专业作品需配视频、动画说明的，大小不超过100MB，时长2分钟之内。请将相应的视频上传至腾讯、优酷、Vimeo等视频网站，并将视频网址黏贴进主办方上传方框内。

- The plan needs to be fully presented on up to 12 A2 drawings of longitudinal layout,with 300dpi and readable labels (8 mm margin), and within 10M. The unified format for submission is JPG, and each drawing size does not exceed 10MB.

- The registration number must be marked in the upper right corner of the drawing. Its required font is Arial and the font size is 20. You should name your submission according to the design category, such as architecture, landscape, urban, industrial, art, graphic, etc. The naming format of the drawings follows the rule of “registration number-design category -01/02/03/04...".

- Language used in Work Introduction: Bilingual languages (Chinese-English) or English only.

- The language used in drawings: Bilingual languages (Chinese-English) or English is the best, and the native language of the participants is also accepted, but the key parts are recommended to be marked in English.

- Do not disclose personal information, including name, university, etc., in all drawings, descriptive text and captions. Anyone who discloses personal information will be disqualified.

- The model or the real object can be displayed through photos, and its uploading requirements are consistent with that of the proposal. They shall be uploaded after the proposal.

- The cover of the work needs to be uploaded. The cover is a single rendering of the work, and the size is 1045×654px, 72dpi, within 2MB.

- For design works of majors, such as Art and Technology, Digital Media Art, which need videos and animations, the file size shall not exceed 100MB, with a duration of no more than 2 minutes. Please upload the video to a video website, such as Tencent, YouTube, Vimeo, and paste your video website on the submission frame of the organizer.

参赛时间/TIMELINE报名时间：2023年8月2日0时-2024年2月28日24时作品提交时间：2023年8月2日0时——2024年2月28日24时入围名单公布：2024年3月10日第四届“WCM世界校园大师”设计&艺术专业分类奖项池三强及冠军公布：2024年4月1日企业自定义奖项三强及冠军公布：（TBC）Registration: from August 2, 2023 00:00 to February 28, 2024 24:00Submission: from August 2, 2023 00:00 to February 28, 2024 24:00Announcement of shortlists: March 10, 2024
Announcement of Top 3 and Champion of the 4th WCM Design/Art Category Award: April 1, 2024Announcement of Top 3 and Champion of WCM Corporate-tailored Award: (TBC)
注：以上时间以北京时间（GMT+8）为准。如遇公共假期则适当延后。具体安排详见官网。

Note: GMT+8 time zone for all dates. In case of public holidays, it is appropriately postponed. See the official website for details. 

版权声明/COPYRIGHT DISCLAIMER

依照国家有关法律法规，凡主动参与本次征集活动的所有参赛者，均视为已经对所提交的作品版权归属作如下不可撤销声明：

1.原创声明

参与作品必须是参赛者个人原创作品，不能侵犯任何第三方个人和单位的任何专利权，著作权，商标权及其他合法知识产权。一旦查实非原创作品，主办单位有权立即取消其参与，入围与资助资格，收回资助资金物资及保留追究法律责任的权利，如主办单位因此被起诉或产生其他损失的，主办单位有权要求该参赛者进行全额赔偿，主办单位已先行赔付的，有权向参赛者追偿所有直接损失及间接损失（包括且不限于律师费，诉讼费，保全费，鉴定费，公证费等）。

2.同意声明

本次采用线上评选的方式，参赛者上传作品即表示同意授权主办单位为举办大赛目的向所有人署名或隐名的形式展示作品，同意大赛确定的评选方式。参赛者提交作品之前，已仔细阅读所有条款，充分理解并表示同意，本次大赛的评委会拥有对所有获奖作品的评选结果有最终裁定权。

In accordance with the relevant laws and regulations of the State, all participants who take the initiative to participate in this competition are deemed to have made the following irrevocable declaration regarding the copyright ownership of their submitted works:

1. Original statement

The submitted work must be an original work of the entrant and must not infringe any patent rights, copyrights, trademarks and other legal intellectual property rights of any third party. Once the non-original work is verified, the organizer has the right to immediately disqualify related entrant from the competition, being shortlisted, and receiving funding and take back thesubsidy funds and materials. In addition, the organizer still has the right to reserve the right to pursue legal liability in case of economic loss as a result of his or her dishonesty. For example, if the organizer is sued or has other losses for this reason, the organizer has the right to claim full compensation from the entrant. If the organizer has paid in advance, it has the right to recover all direct and indirect losses from the entrant (including and not limited to attorney fees, legal fees, preservation fees, appraisal fees, notarization fees, etc.).

2. Agree to the statement

This competition adopts online-voting method. By submitting works, the entrant agrees to authorize the organizer to showcase the works for all individuals, either with attribution or anonymously, for the purpose of hosting the competition, as well as agrees to the evaluation method of the competition. Before submitting works, the entrant have carefully read all the terms and fully understand and agree. The jury of this competition has the final decision on the results of all the winning works.

本次优选计划最终解释权归主办方所有。

The final interpretation right of this optimization plan belongs to the organizer.

嫩鸟品牌/大事件策划运营中心/YoungBird Brand/Big Event Planning Operation Center

Young Bird Plan「嫩鸟计划」（2013-2023，十周年）Young Bird Plan「嫩鸟计划」竞赛品牌是面向全球创意和设计人才的高品质竞赛平台。以目标建造、名师辅导、跨界评委为三大DNA，并迅速地在全球城市设计、建筑设计、景观设计、室内设计、产品设计、标识设计、时尚设计、平面设计、UI设计、材料创新应用设计等各大设计领域内获得了高度关注，且不断拓宽边界。
通过为客户定制竞赛的形式提供立体传播和创意解决方案。自创立以来，连续9年推动了大量关注城市空间与日常生活美学的竞赛设计项目与产品实现，为中国的城市化发展和各品牌的产品迭代提供高质量的解决方案并做出贡献，致力于为青年设计力量的崛起创造一切可能，在业界拥有无可替代的影响力。Young Bird Plan is an international competition platform for global design talents. With three key elements, viz. fabrication, mentor’s guidance and interdisciplinary jury, it is fast becoming a leading voice in global design fields like urban design, architecture design, landscape design, interior design, product design, logo design, fashion design, graphic design, UI design and material innovation application design, etc.We provide three dimensional publicity and creative solution through the tailored competitions for clients. For the past nine years since establishment, we have propelled the implementation of design projects and products focusing on urban spaces and life aesthetics. Besides, Young Bird Plan is devoted to pushing the urban development and offering high-quality solutions to product updates. On the other hand, we make every effort to create opportunities for young designers. Young Bird Plan has great influence in the design industry.
2019年Young Bird Plan「嫩鸟计划」（www.youngbirdplan.com.cn）网站升级并正式合并入designverse（设计宇宙）网站平台（www.designverse.com.cn）；平台以鼓励青年设计原创和设计思维，与全球设计行业及产业发展进行正向对话为目标，旨在将嫩鸟作品及设计人才搭接到世界最具影响力的设计平台和最前沿的设计生态圈。 In 2019, the website of Young Bird Plan was upgraded and transformed and formally merged into designverse website platform (www.designverse.com.cn). The platform aims to encourage young people to design with originality and in design thinking, and to have positive dialogue with the global design industry and industrial development. In a word, it strives for connecting young bird works and design talents to the most influential design platform and cutting-edge design ecosystem all over the world.

迄今为止，已与多个政府开发平台、发展机构以及重要品牌合作，如浙江省丽水市遂昌县、重庆永川区、苏州高新区、德清文旅、招商局蛇口工业区、天津河西区、嘉兴市人民政府、嘉城集团、苏州万科、华鑫置业、西岸集团、品域中国、乐领、香港兴业国际、HAY、Sunbrella、DeCastelli、MATSU玛祖铭立、小罐茶、东鹏、德禄，德国旭勒、嘉兴市规划设计研究院有限公司、胶囊茶语、小库科技、华峰集团等。Till now, we have cooperated with several governments, development agencies and international brands, e.g., Suichang County of Zhejiang Province, Yongchuan District of Chongqing City, Suzhou New District,Deqing County Cultural Tourism Development Group Co., Ltd.  China Merchants Shekou Industrial Zone, Hexi District of Tianjin City, Jiaxing Municipal People’s Government, JIACHENG GROUP, Vanke Group, China Fortune Properties, Westbund, URS China, Leliving, HKR International Limited, HAY, Sunbrella, DeCastelli, MATSU Group, Xiao Guan Tea, Dongpeng Group, raumplus, SCHÜLLER, Jiaxing Planning & Design Research & Institute Co., Ltd., Tea Natural, XKool Tech, Huafon Group, etc.
Intellectual Property Center知识产权中心（2014年起）2014年起正式成立，起初作为辅助Young Bird Plan「嫩鸟计划」竞赛的重要服务节点，后续不断完善专业流程及业务范围，在Young Bird Plan十周年之际独立成为YoungBird旗下重要业务板块及服务品牌。Intellectual Property Center (since 2014)
Formally established in 2014, initially serving as an important service node to support competitions held by Young Bird Plan, the Intellectual Property Center continuously improved its professional process and business scope. On the occasion of the tenth anniversary of Young Bird Plan, it became an independent and important business sector and service brand under YoungBird.

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