The identity of Wynyard was not clear because of various things — a Korean owner-chef who learned cooking in Switzerland and Australia, French modern dining expressing various genres freely, an old building in a quiet back alley of Yeonhui-dong, a town with a strong cultural and artistic background — were mixed and coexist. We, however, thought it could be attractive as itself, and designed the space and brand with the concept of 'ambiguity'.
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© Kiwoong Hong
