YUN Pangyo Store / By Seog Be Seog

‘Yun Pangyo’ has two sides running together symmetrically in parallel. The scene consists of the two facades running the length like a long rectangle in a simple design. While some may feel that there are many advantages to be gained from exposure to the large area, we believe that there are more drawbacks than advantages in the sound demonstration of the brand story and operational directions due to the dispersal of movement and attention. It was one of the other missions that we encountered to overcome this drawback in terms of the construction of space and to have our customers feel the ‘Yun’ identity while making purchases of our products.

YUN Pangyo Store / By Seog Be Seog
© Kim Donggyu © Kim Donggyu

Read more »