66° North Flagship Store / Gonzalez Haase Architects

The holistic concept of the project revolves around the ethos and ideals of Iceland. We wanted to capture the essence of Iceland without being stereotypical. The weather in Iceland is a very real and prominent feature in the land and we classified this as static (the island) and forever changing (the weather). These dynamic changes are what we wanted to capture in the project. The static island of Iceland stands still in comparison to the constantly evolving and adapting weather but this influences the perception of the island.